E-commerce SEO Tips That Skyrocket Your Sales in 2022

E-commerce SEO Tips That Skyrocket Your Sales in 2022 It is no secret that the only way to increase your e-commerce website’s sales is by driving more traffic. While increasing the number of visitors to your online store is essential, we also need to keep in mind that the traffic you generate must be relevant to your store’s niche.  There are several ways to drive targeted traffic web traffic. Search engine optimization is undeniably the best technique because it is comparatively inexpensive and offers better ROI. On the downside, optimizing your e-commerce store for search engines is tricky. We shared six e-commerce SEO tips and best practices to help you drive a lot of organic traffic to your website.  Here we go!   1. Speed up Your Website Fact: The visitors that come to your website from Google are not your customers but Google’s. Since Google is a customer-centric company, it hates sending its customers to slow websites. Quick question: Would you prefer to go for a spin in a Chevy Corvette or Toyota Prius?!  Just like how an average person loves riding a sports car, an average internet user enjoys browsing a website that is lightning fast. Google has long been considering page loading time as a ranking signal. Therefore, you must make sure that the pages of your website take no more than a couple of seconds to load. The faster the page loading speed is, the better the rankings are. Great content and an ocean of backlinks can’t save your website from plummeting deep into Google’s SERPs (Search Engine Results Page) if your site is too slow and sluggish. Fun fact: According to a funny internet saying, the best place to hide a dead body is the second page of Google results. Nobody ever goes there! Anything not on the first page of Google results can’t be considered a ranking.  Key advantages of a fast-loading website: Better ranking in search engines Improved conversion rates  Increased customer loyalty and reputation  Boost in sales Customer acquisition from competitors.  2. Devise a Search Engine Optimization Strategy As Alan Lakein said, failing to plan is planning to fail! You must prepare a well-thought-out SEO strategy to be successful.  The following are the five major components of search engine optimization.  Keyword Analysis                                                                                           Content Development and Marketing Link Acquisition Competitor Analysis On-page Optimization Keyword Analysis  Keywords or key phrases are the search queries that your potential customers enter into search engines to get relevant results. Let’s say you own and run a jewelry business in San Jose, CA. What do you think your targeted audience search on Google?  Their search queries look like the following. San Jose jewelers San Jose jewelry store Wedding rings in San Jose There are thousands of such keywords and key phrases your potential customers use to find a store or website that sells the items of their interest.  How do you analyze such keywords? Anyone who hasn’t had hands-on SEO experience may find the task of keyword analysis a little tricky. With that said, it isn’t rocket science.  The following free keyword analysis tools help you list all the keywords and key phrases that can drive a lot of traffic to your website. SEMRush Ahrefs Google Ads keyword planner (Helps estimate search volumes) Ubersugges Google search suggestions. You should use those keywords in your product titles, descriptions, blog posts, etc., for better search engine visibility.  Content Development and Marketing Content is king! It will continue to be king in the coming years as well. Content doesn’t necessarily mean blog posts. Content includes titles, descriptions, images, videos, social media posts, and even the transactional or promotional emails you send to your customers. Have total control of your content and make sure it speaks to your audience.   Five golden rules of content marketing Analyze keyword gaps and choose your keywords wisely Create a content calendar and stick to it Write content that helps your audience in one or the other way Avoid stuffing too many keywords Distribute content in social media channels  Link Acquisition Link building is a popular search engine optimization technique that web admins and SEO professionals use to rank their or their clients’ websites on top of the Google results. Simply put, the number of backlinks to your website helps search engines like Google determine the popularity of your site. Websites with many backlinks are highly likely to perform well in search engines than sites with fewer backlinks.   The Murky World of Backlinks Building backlinks is like skating on thin ice. Poor link-building strategy or trashy backlinks don’t add value. They can get your e-commerce website removed from Google’s search index altogether. Therefore, you must take great care to ensure that your link-building strategy is white hat and follows best practices.  You need to build quality backlinks. Quality matters more than quantity here. What is a good backlink? Let’s talk about that San Jose jewelry store example again. An ideal backlink for the online store would: Be a do-follow link (No-follow links don’t count even if you build a million of them) Comes from a relevant website or blog (E.g., a blog that discusses fashion or jewelry) Comes from a blog or website with high domain authority/popularity Have a relevant and meaningful anchor text  If you build a link that doesn’t satisfy any of the four rules mentioned above, your link acquisition efforts are going down the drain.  Remember, easy backlinks from junk forums, comments, social bookmark sites, etc., are dead a long time back and add zero value to your link-building campaign. Competitor Analysis Analyzing the competition is essential for SEO success. This part of the strategy may be confusing unless you’re a digital marketing or SEO guru. Here are some factors you need to consider while analyzing your competitors. Factors Free tools to use Website and platform  Builtwith.com Design, UI/UX flow, and information architecture N/A Page loading speed GTMetrix, tools.pingdom.com, Google Page Speed Insights Mobile responsiveness N/A Traffic SimilarWeb No. of web pages and blog…